Oct 10, 2024
How do I set up Meta Conversions API?
The Meta Conversions API is a tool that allows businesses to send web events from their servers directly to Meta. This helps improve the accuracy of event tracking and ad performance measurement by creating a direct connection between your marketing data and Meta’s systems.
Please follow the steps below to set up the Conversions API.
Step 1: Navigate to your Facebook Business Settings.
Step 2: Go to Data Sources and then to Datasets.
Step 3: Choose your Dataset and click on the ellipsis (the three dots menu), and select "Open in Events Manager"
Step 4: Click on the Settings tab of the Events Manager
Step 5: Scroll down to the Conversations API section, and Your CAPI Token can be generated using the Generate Access Token link
This will generate a long token that you can copy and paste into the EZInsightPro Shopify App.
Step 2: Go to Data Sources and then to Datasets.
Step 3: Choose your Dataset and click on the ellipsis (the three dots menu), and select "Open in Events Manager"
Step 4: Click on the Settings tab of the Events Manager
Step 5: Scroll down to the Conversations API section, and Your CAPI Token can be generated using the Generate Access Token link
This will generate a long token that you can copy and paste into the EZInsightPro Shopify App.