EZInsightPro Privacy Policy

EZInsightPro (“we”, “our”, “us”) is dedicated to protecting your privacy, hence we encourage you to read this carefully. This Privacy Policy explains how EZInsightPro collects, stores, uses, discloses and otherwise processes your Personal Information in connection with our website located at https://www.ezinsightpro.com (the “Site”), https://app.ezinsightpro.com/ (the “App”) and the related content, platform, services (collectively,our “Services”).

By accessing or using our Site and Service, you signify that you have read, understood, and agree to this Privacy Policy and our Terms of Service.

Personal Information Collected by the App

When you install the app, we are automatically able to access certain types of information from your Shopify account. You will be asked to accept this upon installation. The information we collect is strictly that which we need in order for the app to provide its service as a store owner.

We collect personal information directly from the concerned person, through your Shopify account or by using the following technologies:

• "Cookies" are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
• "Log files" track actions occurring on the site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and timestamp.
• "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.

How Do We Use Your Personal Information?

We use the personal information we collect from you and your customers to provide the Service and to operate the App. Additionally, we use this personal information to:

• Communicate with you
• Optimize or improve the app
• Provide you with information or advertising relating to our products or services

Sharing Your Personal Information

Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights. We do not sell or rent your personal information to third parties.

Behavioral Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the educational page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

• FACEBOOK
• GOOGLE
• BING

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Usage of Shopify Customer Data

Our handling of Shopify customer data is guided by strict principles of privacy and data protection. This data is pivotal for providing valuable insights to merchants on their advertising campaigns, which in turn assists in the growth and scaling of their businesses.

Data Processing and Minimization

We process only the minimum amount of personal data necessary from Shopify to deliver our services effectively. This includes hashed values of customer data such as phone numbers, email addresses, first and last names, and potentially address information. The purpose of processing this data is solely to attribute ad campaigns to the appropriate customers.

Consent and Compliance

In alignment with our data protection and privacy commitments, we have established robust agreements with our merchants regarding the handling of customer data. We respect and adhere to the consent decisions made by customers, particularly in relation to opting out of data selling or automated decision-making processes.

Data Security and Storage

The integrity and security of customer data are paramount. All data is hashed before it is transmitted to our servers, ensuring enhanced protection. We adhere to stringent data retention policies, ensuring that personal data is not kept longer than necessary and is encrypted both at rest and in transit.

Purpose-Limited Use

The usage of Shopify customer data is restricted to its intended purpose – to enable effective ad attribution. We do not sell, share, or utilize this data for any other reasons. Our use of this data is strictly confined to transmitting hashed customer information to ad platforms connected to the merchant's store, such as through server-side integrations with platforms like Facebook.

This focused approach to data use ensures that we provide our merchants with the most accurate and valuable insights for their advertising strategies, while upholding our commitment to privacy and data protection.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to request that your personal information be corrected, updated, or deleted. If you wish to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Also, please note that your information will be transferred outside of Europe, including to Canada and the USA.

Data Retention

When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@ezinsightpro.com.